I co-founded Struktur Event, the first design conference for the $373B outdoor apparel and equipment industry. We curate design leaders from across the industry, including ArcTeryx, Outlier, The North Face, and BioLite. We also bring thought leaders from outside the industry, like Jan Chipchase, Roman Mars, and William Lidwell. It is important to us that we foster a sense of connection with the wider practice of design, and explore opportunities to cross-disciplines whenever possible.